Dunkin’ Donuts Announces Permanent Closure Of Several Locations
Dunkin’ Donuts, recognized for its extensive presence throughout the US, intends to shut down 450 outlets within Speedway gas stations on the East Coast. This move is aimed at reallocating resources to more lucrative locations. These gas station sites represent less than 0.5% of Dunkin’s domestic sales. The closures align with Dunkin’s strategy to concentrate on newer Dunkin’ NextGen restaurants that offer a wider menu.
Changes in consumer behavior have impacted coffee sales, resulting in fewer in-store visits. Despite these challenges, Dunkin’ underscores its commitment to adapt to customer preferences through drive-thrus, mobile ordering, curbside pickup, and delivery. Dave Hoffman, CEO of Dunkin’ Brands, assures customers of Dunkin’s dedication to providing a safe experience during uncertain times.
Hoffman stated, “We’re continuing our legacy of being there when people need us most by taking these additional steps to be your place of comfort during all of this uncertainty.” Dunkin’s closure strategy mirrors the evolving landscape and their commitment to serving communities amidst change.